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" ... We had a retail store at that point and a lot of women would look at our custom work and then say, “Do you have a set of pre-made 'thank you' cards that look like this?” For five years we would just say, "No." Finally one day one of our pressmen said, “We should just start saying, 'Yes.'" Now we’re currently running five business models: retail, partnerships, online, wholesale and custom. We had 10 years of trying new things, and now I have really strong opinions about our models that are rooted in customer experience versus, “Well, the data says” or “This book I read said this.” ... "