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" ... Another way of dealing with the feeling that comes from failing is conducting a premortem, as Su’a calls it: “Literally predict and think about the worst-case scenario. What is this going to look like if I fail? What would be the reasons? Make a list of these things and then go by each one of those things and identify what skill or micro skill you need to develop to either: avoid this thing altogether to prevent it from happening or to be able to bounce back when it does". ... "
" ... CMOs and business leaders of all types will find the chapter titled, "Anticipation (Thinking Negatively)," relevant. It dives into the "premortem" concept - before you roll out a campaign or project, the responsible group meets to discuss why it failed. Members suggest reasons for failure, with the hope that by enumerating them at the start they can be avoided. ... "