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" ... 3. Unauthorized precedents: Many leases stipulate that bills are considered correct if not contested within a defined period of time. Failure to actively monitor and check the accuracy of bills against the lease terms may mean permanent acceptance of an incorrect charge. The even greater danger is that accepting incorrect bills sets a precedent for how future bills are issued. ... "
" ... And there are more examples in marketing leaders like Target’s Rick Gomez, Denny’s John Dillon, AB InBev’s Marcel Marcondes and Visible’s Minjae Ormes. In many cases, CMOs on the 2020 list—30 of whom are women—built on precedents: Jennifer Sey, senior VP and CMO at Levi Strauss & Co., has over several years worked to solidify Levi’s hold in culture as a storied, progressive brand that stands for inclusion and self-expression for a new generation of consumers. Antonio Lucio, who just departed Facebook as global CMO, had already built a reputation for himself as a marketing leader driven to improve diversity and inclusion priorities in his own organizations and in the broader marketing industry. ... "
" ... Practicing law requires being able to reference precedents as the basis for representing your company. An attorney should be comfortable initiating their own research and extrapolating complex information for an analysis that draws relevant comparisons to a current issue. ... "
" ... The effects of the pandemic on business continue to shake up industries. They may differ by category and demographic, but the effects are obvious to anyone thinking about the future of their business. With no precedents to draw on, brands searching for direction from backward-looking research won’t find what customers need in the past. Not only that, but what appeared to be solid strategies for dealing with this new environment just last spring likely already needs updating. The only practical approach is to figure out what’s right for YOUR business through research that reflects where the consumer is going by using up-to-date tools like trends, foresights and insights. ... "
" ... There are precedents with wildlife photography. ... "