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" ... EntrepreYOUership provides free entrepreneurial education by partnering with existing organizations that serve youth. We host online workshops that are innovative, attractive, and with a payoff. Our workshops include social interaction and business plan writing support, without excessive lectures or powerpoints. The payoff is that participants have access to start up funds and their businesses are promoted through social media platforms. We have hosted 25+ workshops for 250+ youth. ... "
" ... Reporting on unit prices and number of clicks on ads have predisposed marketers for the last decade to shift more and more budgets to programmatic channels — thinking they are getting “better deals” and more “engagement.” But the only parties that benefitted from that shift were the ad tech vendors and media agencies, certainly not the marketers themselves. The media agencies got a decade-long wave of shiny objects to sell to marketers. The ad tech vendors made money hand-over-fist for themselves and their investors, even fulfilling the hockey-stick revenue projections they made up for their powerpoints, despite the fact that the human population and their media consumption habits remained roughly at a plateau for the same decade. The only way ad tech could sell you continuously more ad impressions at lower unit prices was through ad fraud — using bots and other means to generate more and more impressions at lower and lower costs. It was super helpful that black-box fraud detection tech couldn’t detect anything “invalid” about this traffic; that kept advertisers in a spending mood. ... "
" ... To explain scope, Bezos turns to my favorite example, that of writing. Amazon is renowned as one of the few places in business that eschews powerpoints in favor of six-page narratives. Having had my fair share of experience in both, they are very different skillsets. A well-written document, though, looks deceivingly simple. ... "