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" ... Scientia potentia est — the Latin phrase meaning “knowledge is power” — is often attributed to English philosopher Sir Francis Bacon. Whether the intellectual statesman ever uttered the popular aphorism, he may have been ahead of his time. As someone who knew how to extract value from data, the father of the scientific method would have made one heck of a digital marketer. Today, data-driven marketing is making an impact for businesses big and small — from increased engagement to impressive conversion rates to eye-widening ROI. ... "