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" ... So, again, you’re a mobile brand and you want users. It’s October 2020, and 70% or more of iOS users are now on iOS 14. You go to an ad network like Vungle or AdColony or Chartboost — or Facebook or Google, for that matter — and kick off an ad campaign. They show your ads to potential new mobile customers, and when one clicks on it and downloads your app from the App Store, Apple itself will handle sending a cryptographically signed notification — a postback — to the ad network. That postback will not include any user or device-specific information, so while it will validate the conversion for marketing purposes, it won’t reveal any personal information of your new app user. ... "