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" ... Herb Kleinberger, a retired partner of PwC who now teaches retail at The Wharton School, gave the pithiest overview. “Retailers will close many of their stores so they have fewer and those that remain will be more experiential,” he said. Justin Delaney, the CEO of Buff City Soap which has over 60 stores, says their stores all create a customer experience and that experience is directly related to the products. “We’re a bakery for home care products. [In our stores,] soap cures on racks and someone’s whipping body butter. We’re a mix of customization and artisanal production.” ... "