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" ... Writing content with the focus being a conversion in the near term means that you pick topics that are directly related to your products or services. Most content marketing that I've come across is often thinly veiled "pitchware" that simply describes a problem that the company's product can solve. While this type of content is fine at times, it can't be the only thing you share with your readers; otherwise, they'll quickly know you're like that guy at the party who won't talk about anything but himself. ... "