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" ... Leff: I think the biggest lesson is you have to stay focused and true to the core underlying pinnings of the brand. And in our case, that is convenience, affordability, and professionalism. So everything you do, you have to consider within that lens. We obviously get pushed by franchisees and even consumers, "Hey, why don't you add this service or why don't you do nails or something else?" And we look at it within that lens of our brand. And so, for example, doing nails, well, that brings in chemicals, it creates other challenges in the industry in the model. And we decided that's not a good fit for us. We have to stay kind of true to these three core objectives for the brand. That's the best way that we have kept the business on track and just continually to refine within the model that we had developed. ... "