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" ... Rather, it’s all about a way of thinking, of waking up each day and contemplating anew your organization’s consumer interactions. Is there anything you’ve failed to notice, which could feed back into incrementally improving your CX methodology? To make this happen consistently, I believe you need to “be your own best customer.” This doesn’t mean purchasing lots of stuff, though that certainly would improve shareholders’ bottom lines, to the detriment of one’s own bank account. The pidgin Latinate would be to put yourself in loco emptor and feel people's e-commerce pain points. ... "