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" ... My company specializes in user-generated content, working with real people to share their stories, including patients, physicians and caregivers. In my experience, common examples of UGC include one-on-one interviews, video diaries, online panel discussions and remotely-directed content creation. ... "
" ... Others will claim that they checked the user against NPI (National Provider Identifier) numbers of physicians and there’s been offline verification that the user is a real human doctor. That’s correct. But then the cookie that represents that real doctor is copied and replayed by the bots, that assumed their identity online, for the purpose of getting targeted ads shown to them on cash-out sites. This is how they make more money, because CPMs for highly targeted and highly desirable audiences are higher, sometimes much higher, than untargeted CPMs. ... "
" ... Part of independent physicians’ current struggle is that as small business owners, they don’t have the deep pockets needed to invest in some of the IT systems that are now needed to ensure regulatory compliant billing, and they spend inordinate sums fighting insurance companies to secure reimbursement. This is because their revenue structures don’t take into account the significant impact their work has on patient outcomes. There is no question that back office operations have placed an even greater burden on physicians than in years past, and the pandemic has reduced the volume of patient traffic into the practice, further squeezing revenue. ... "
" ... When the world’s physicians and nurses would happily trade a piece of their fine for jewelry for Coronavirus test kits or N-95 face masks, how can we justify buying and giving jewelry? ... "