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" ... After an employee has discussed their performance, managers need to discuss how they perceive the employee performing. And within those perceptual alignments or gaps is where the most critical conversation needs to happen. ... "
" ... First, raw data were of minimal value to the average respondent. Second, scientists, data journalists, bloggers, and others who curate and present data for the public should be aware that there are perceptual consequences to the way in which data is presented (for instance heat maps vs. bubble maps). Finally, and most importantly, there remains considerable scope for improving general knowledge about how to interpret data and quantitative information, and how to design optimal visualizations. The gaps between those with and without access to data — with respect to knowledge, risk perception, and behavioral intent — were small. But they should be large. Data should be informative, especially concerning a situation, such as the Covid-19 pandemic, where there is a great deal of confusion and uncertainty. In a society that increasingly relies on data for making important decisions, it is crucial that the population be knowledgeable about the interpretation of graphs and figures. ... "
" ... Part of the automotive industry’s perceptual problem regarding customers is its persistent belief in the Allison-Fisher Funnel approach to a car purchase. The Allison-Fisher Funnel is an outdated marketing approach. With this model in mind, a potential car buyer is in a funnel moving through various stages from awareness to familiarity to opinion to consideration to make-model intention, shopping, and purchase. The dealer wants to own the customer through the process and capture the sale at the end of the funnel. ... "
" ... This doesn’t mean that homegrown Chinese brands are stuck in a second-class perceptual status. Their tide is rising. ... "
" ... Well, I think a lot of it is perceptual. For example, most people don't know that New York has suffered more hurricane damage than Miami in the last 10 years. So that's part of it. I think the other part of it is we are probably the most wind resilient city on the planet. This building was built in the 1950s. Every single building now in Miami has hurricane windows. So, we're very wind resilient. ... "