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" ... It’s an important lifecycle strategy for a company locked in a battle with Disney-owned Marvel and Pixar, or toy maker Hasbro, which has parleyed its Transformers and GI Joe franchises into transmedia phenomena. As for how to move those readers over to Watchmen, Harley Quinn or the contemporary Batman titles - the very not-for-kids material that DC currently publishes and exploits in its big-media strategy - once they’re old enough? That’s the next frontier. ... "