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" ... Ideal submissions contain a product that is "used daily or almost daily, provides noticeable superiority, and has an ownable efficacy benefit that solves a massive consumer problem in a way no other product has been able to before." ... "
" ... Radom says there are a couple of things the team can do. “You retain the colors. It is ownable and connects the past to the future. And you focus on the future. You’re putting a whole lot of stuff out there for people to embrace, knowing that it’s going to take awhile. You have to know it goes beyond two weeks or a month or even a year. Really thinking long term is the way to do it.” ... "
" ... Understanding and communicating your brand’s purpose is vital to creating emotional connections with your customers. It must, however, be done in a way that is authentic and in line with your overall brand positioning, story and tone of voice. One brand that excels at both sharing its innately purposeful way of doing business with its uniquely ownable brand voice is Brandless. A company founded on the mission of making better stuff accessible and affordable to more people, Brandless’ language reflects this approachable, simple and sometimes cheeky tone and storytelling that’s distinctly its own. As a result, it has grown its customer community immensely, creating staunch loyalists and a consistent stream of new customers alike. ... "
" ... We do that through owned brands [and also through our] value [promise]. We just launched a brand campaign: “Target Run and Done.” One of the things we need to address: We need to clarify what is Target’s value proposition. We have been really confusing regarding how we are communicating pricing to our guests. We need to simplify communications, articulating our value in a very clear, way, ownable way that’s distinctive to target. “Target Run and Done” is a great balance of being in the Target voice but also driving behavior to get the guest to come into Target for that quick trip. ... "
" ... “We see a new economy that’s about to emerge. For the first time the fashion industry is expanding fully to the digital realm—and I am not talking about e-commerce here—but purely digital fashion and trackable, ownable physical items,” said LUKSO cofounder Fabian Vogelsteller. “For this economy we built the LUKSO network, a Blockchain that functions as a common open infrastructure for the items and protocols of this new digital economy. We’re happy to have Mr. Pfrunder join and guide us on this path.” ... "