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" ... Guyer believes that traditional sampling will come back, but it will change as well. He observes, “In-store sampling and experiential (sports stadiums, concerts, outdoor venues) sampling will ultimately come back but in a different way. The products offered will not be so open – they will be overwrapped and handed to consumers to be consumed later vs. at the point of distribution. The future of sampling is all about brands ability to put product into the right consumers’ hands (their target audience) and learn about their experience with the product. Connected Sampling TM affords brand the opportunity to sample in a very intelligent way and to stay in communication with converted and potential customers down the road.” So, while traditional sampling is not likely to completely die out, it appears likely that E-Commerce sampling will become much more important. ... "