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" ... Finally, the publishers that create mobile apps to make money via digital ads have dozens of other ways they can cheat to make extra money. The rogue flashlight app can load ad impressions in the background; they can load the ads even when the app is not in use or the mobile device is not in use — i.e. 24/7. They are loading different ads from different advertisers, not the same ad from the same advertiser; so it’s unlikely any advertiser will catch them for overfrequency. Mobile apps can pass fake geolocation information to make more money - bids with location data earn higher CPMs than bids without locations. ... "