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" ... Business leaders often are hesitant to outlicense to protect their competitive advantages; however, they often fail to recognize that IP sitting on a shelf with zero use is a sunk cost. For example, in the biotechnology industry, consider the ethical question of what happens if the company outlicensed the IP and it gets combined with the buyer’s IP to create a groundbreaking medical therapy that could save lives. Think about the incredible power that brings the company within the marketplace. ... "
" ... Hostetler said that his institution, the University of California at San Diego, sponsored their patent application and attempted to outlicense the compound to 30 or so companies without success. Dr. Hostetler established Chimerix to continue developing this drug and other lipid-antiviral drug therapies. ... "