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" ... A banking client of ours has moved heaven and earth to help their customers. One of their team members, who has been working 16-hour days said, “When this is over, I’m not eating lunch at my desk anymore. I can’t wait to get into the break room, with you people.” On your next Zoom call, ask them to look into each other’s eyes and say thank you. You might be surprised at the reaction. When we did this with one team, several people cried. That’s OK. it shows that they care. ... "
" ... Clark: There has been a lot of disruption in the food space from small and emerging food brands like ours. Obviously, part of it is product positioning, and people like that we are bringing a differentiated product, but there is also this authentic brand story that people really love. They get really loyal to Kodiak Cakes. One thing that really lends itself to is you have to be good at grassroots marketing. You must remain authentic in social media, content, digital, and your influencer strategy. We used to do a ton of events before COVID, and we have had to adapt to doing more online events. But I think if you can connect well with the right influencers, then that will really help propel your brand. One of the things that is unique about Kodiak Cakes is we do have this really cool lifestyle element to the brand that for center of the grocery stores is pretty unique. That really helps us sustain this brand and is a big reason why people are emotionally drawn into this brand. We are in Park City, Utah, this cool mountain town, and we are trying to incorporate some of that outdoor active lifestyle into the boring center store grocery categories like pancake. We believe that bringing innovation to the category and then bringing this brand with these lifestyle elements really is unique. ... "
" ... Jacqueline Oak: The most important product to have with you throughout the day is an SPF Moisturizer, which is why we designed ours to be pocket-friendly. A SPF Moisturizer performs two functions: it hydrates your skin and protects you against sun damage. Even windows tend to only block UV-B rays and still let in UV-A rays which cause premature aging. Look for SPFs that are 30+ and are labeled with “Broad Spectrum” so it protects against both types of UV rays. If you tend to have oilier skin or want to squeeze in a quick workout during lunch, you should also bring along a gentle face wash. We opted for a clay-based formula for our cleanser, which absorbs dirt 4x better than charcoal but doesn’t dry out the skin. Also, sometimes you just need a good face wash to refresh your day. ... "
" ... When you're talking about purpose, I think ours is really captured by our vision, which is to enrich communities through all the possibilities of dairy. And for us, sustainability is a big part of that. When we can deliver dairy products to consumers that make a wonderful experience for your family, whether it's through ice cream, the cheese on your pizza, or your yogurt at breakfast, then we can make people feel great through dairy, as well as doing that in a way that also is supporting families in rural America. ... "