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" ... We asked each of the fragrance houses that were part of this process to create five fragrances, one of which would work in each of those territories or olfactively was tailored to that territory. We didn’t look at who the perfumer was or who the company was. We evaluated each fragrance on its own merits rather than choosing a perfumer or fragrance house to work with. It was almost a blind tasting. We wanted to be fair to all the fragrance houses. It was important for us to come up with the best product rather than necessarily work with a particular fragrance house or perfumer. But in the end, we ended up with three of the best fragrance houses and master perfumers on the project. ... "