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" ... Older Americans tend to have more savings for monthly groceries. 86% of respondents 65 and older report having the required savings compared to 50% of 18–34 year olds. This may say more about the number of years they’ve had to save than their real stability. Older Americans are not out of the woods. ... "
" ... Tharmalingam: This is creating different content for different audience, especially the younger audience. For example, if you're looking for, say, 7 - 12 year olds and we know that gaming is a big part of their lives, the content that we have created caters specifically to this segment that is brand-safe. From a rating perspective, this would be a “G” rated content and we have AI technology that we deploy to ensure that there are no words or content in there that would be in violation of any of these ratings and its appropriate for that particular audience. Think of it as sort of the new Disney Channel content that we have access to and we create exclusively for this audience. This is what your kids are waking up on Saturday morning to watch. And that's the kind of content that with have, that we claim as brand- safe. ... "
" ... These data were just confirmed in a new Edelman study just released. According to Financial Time’s reporting, the June 5-7, 2020 numbers show, “… some 60% of Americans would now boycott or buy from a brand based on its response to George Floyd’s killing. Seventy-percent of 18-34 year olds, 80% of black consumers and 63% of women would change their buying patterns as a result. ... "
" ... While changes are afoot at LinkedIn, the problem certainly extends way beyond social media platforms, and is rooted in decades of systemic challenges. For example, 85% of 18 to 24-year olds with a parent in the household who had a bachelor’s degree were likely to reach college compared to only about 30% whose parents did not graduate from high school. ... "
" ... While younger shoppers in their 20s and 30s were more likely to have completed their Christmas shopping than older customers, the biggest jump actually came from older customers. Only 16% of 45-54 year olds had completed their Christmas shopping during November 2019, this has jumped to 28% in 2020. ... "