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" ... For decades, the lack of diverse books made it difficult for children of color to see themselves in stories — making reading and education seem irrelevant. Our surveys have shown that students would be more enthusiastic readers if they had books reflecting their lives. To address this market failure, we launched the Stories for All Project, issuing an RFP to publishers that our organization would purchase $500,000 worth of nonreturnable inventory from the publisher with the best selection of diverse titles. The publishers' response was so overwhelming that we doubled our investment, purchasing $1 million in inventory. No educator on their own could drive this level of change, but by aggregating the voice and purchasing power of our network, we were able to partner with publishers to increase access to more affordable, high-quality diverse books in a matter of weeks. ... "
" ... That kind of clockwork professionalism is not always common in the comics industry, especially among smaller publishers. But it’s absolutely essential to build up a loyal readership and earn the trust of retailers who have to order the books on a nonreturnable basis, where they compete on the shelves with hundreds of other superhero comics. ... "