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" ... Media Opportunities: While your book may not catch the attention of CNN, there are thousands of podcasts and blogs interested in interviewing an author about their new book. First, identify what media niches would be interested and then reach out. Having a published book under your belt also helps engage news opinion editors to consider op-eds you submit. ... "
" ... Podcasts and content may have different consumption patterns depending on how well they match the content and audience in specific niches. For example, listeners likely tune into business podcasts primarily during the workweek and even during typical work hours. If you analyze this information, you can position and release your content on the best day of the week for your audience, publisher and advertising sponsors. ... "
" ... Television and radio ads: While this can be cost-prohibitive for most, it’s an effective way to gain familiarity, increase trust and obtain new clients. Look for unique channels and niches; hosting local talk shows and positioning your company and yourself as a leading expert in your field can benefit your company significantly. ... "
" ... This presents a lot of new opportunities for innovative entrepreneurs. Ecommerce niches that historically had low traction may now become lucrative playing fields. For example, consumers will think about sanitation in a completely different way, likely fueling the demand for products focused on keeping individuals safe from future outbreaks. I wouldn’t be surprised to see a popular subscription box focused on sanitation become a dominant player. ... "
" ... · The rise of “skilled service independents.” These are the folks HBR once called “super temps.” They are skilled professionals who work with clients such as government agencies, corporations and nonprofits. Many of these organizations have increased their reliance on independent contractors and consultants, driving up demand. The number of these skilled pros has now risen from 4.5 million in 2011 to 7.7 million in 2020—a 71% uptick. The top niches are consulting, coaching and research (19% of skilled service professionals), creative services (15%) and IT (13%). ... "