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" ... I’ve started, worked in, and consulted for startups for most of the last decade, and here’s a newsflash: most of the marketing departments in most startups are as digitally challenged as other companies. They don’t have a single source of marketing truth, they don’t enrich first-party customer sales data with first-party customer support data, they don’t have omnichannel communications capability that connects with customers or prospects on their devices of choice in their channels of choice and at their times of opportunity. They struggle to connect tools. They struggle to consolidate data. They have fewer employees than they need. They invest in hyped tech and pet projects, just like other companies. ... "