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" ... Cisco has also borrowed from the startup playbook to developing new products. There's Cisco’s Insieme Business Unit, originally formed as a separate Cisco subsidiary under the name Insieme Networks, focused on advancing the company's foray into software-defined networking. Insieme was launched as its own separate startup that was funded by Cisco, according Soni Jiandani, Cisco's senior VP of marketing, who also joined us at the Insights newsdesk. “We want to attract talent from startups and other fast-moving adjacent industries. Creating disruption, keeping innovation and transformation in mind, provides the ability to move at startup speed.” Ultimately, the Insieme project was folded back into Cisco’s mainstream operations, Jiandani said. ... "
" ... Not every company can afford a public relations (PR) agency or agent to help spread the word. However, with some research and time, companies can find the right journalists who are writing about similar themes and pitch stories directly to them via cold emailing or submitting to a newsdesk. ... "