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" ... Buyology and uSamp identified and evaluated consumers' relationships with brands using four key parameters, or "primers." These "neurotypes"--awe, superiority, harmony and exploration--were paired to give a total of 16 possible combinations. All of the brands studied, 220 in all, were also matched with a numerical "signal strength" to determine consumers' connection to them. The research was conducted from February 6-10, 2012, and drew on data from more than 4,000 consumers. ... "
" ... Let’s consider then a different world, one in which all neurotypes are celebrated for the rich diversity they contribute, just as we do with unusual hair or eye color, specific skills and traits in athleticism, art and variety of personality for example. The world would be dull if we were all the same. ... "
" ... Since this week is all about celebrating different neurotypes let me share a couple of our amazing nominations stories with you, two entrepreneurs with very different businesses, both capturing a market that needed a home. ... "
" ... We talk a lot about adapting and changing the workplace and its practices to be more inclusive of neurominorities, but why do we always assume that change is needed in order for neurodiverse people to be able to achieve success? In my work I often encounter spaces in which neurodiverse staff are abundant, not by some bizarre accident but because that particular job or environment is their perfect fit. So let me ask you - have you designed the roles for the talent you seek, or are you trying to squash innovators into the one-size-fits all? I'll give you a few hints about what works best for some neurotypes. ... "