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" ... Having coordinated influencer marketing campaigns for over eight years, I have worked with influencers of all sizes — from nano to macro. However, after co-founding an app that connects local retailers with local influencers, I have seen just how powerful nano-influencers can be. ... "
" ... However, it’s not as complicated as it might seem as, these days, almost all smartphones have a nano SIM slot. ... "
" ... Such opportunities are not for faint-of-heart, small budgets nor traditional thinkers. In addition, winter weather can often complicate things with this Festival, and the drawback may be that there is only but so much space to go around with a Festival that is this developed. But for those seeking a specific type of cultural relevance in a nano speed world, particularly if one is trying to reach Millennials and beyond, for now, the smart money seems to be moving Sundance further toward the top of its marketing list of to-dos. ... "
" ... The big money still goes to TV celebrities and footballers, with hundreds of millions of Instagram followers - Kylie Jenner charges $1m for a single post. But as the industry matures, it is finding roles for more modest players, and a hierarchy has evolved. Macro influencers have more than half a million followers, the mid-tier has 100,000 plus, the micro influencers have 10,000 plus, and last but not least are the nano influencers, with 1,000 to 10,000 followers. Clients can bundle influencers with more modest followings, allowing more precisely targeted marketing. And influencers with smaller followings often generate more engagement with, and attention from, their followers. ... "
" ... The development of the nano polymer technology to address health issues illustrates the value of cross-disciplinary research. A breakthrough in making ever smaller semiconductor chips may end up having even greater impact in a seemingly unrelated field—the quest for improved human health. ... "