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" ... . . . but they’re not customer-centric. Reliance on absolute metrics and measuring performances of only your brand in isolation leaves you blind to the competitors and substitutes your customers consider (or maybe even use). The remedy for this myopia? Deploying these same metrics differently using a new type of understanding: relative metrics. ... "
" ... An iconic example illustrates the danger of over-simplifying retrospectively the dilemma faced by top executives to fit the theory of cognitive biases. Often mentioned as an anti-role model, Kodak leaders are commonly blamed for their myopia and organizational inertia. Having seemingly failed to react to the digital disruption, they are judged victim of the status quo bias. ... "
" ... Ever find yourself in disbelief that you've had your fourth, fifth, or even sixth drink when out with friends? Alcohol myopia theory posits that alcohol and the associated good feelings focus our attention and enjoyment on the immediate experience. That's why time flies when you're having fun, drinking with friends — and it's easy to lose track of your drink count. The same thing can also happen in reverse. When you're having an intense emotional drinking experience, you'll likely drink more than you intended to. ... "
" ... Now Houston is looking to be as successful as Austin and Dallas in attracting the information technology industry and knowledge workers. No more oil myopia. ... "
" ... The harsh truth is that when you skip market research and start filling in templates for stories or compelling offers based on the marketing myopia that exists in many companies, you run a high risk of creating a message that will never lure your target audience. ... "