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" ... Drastic changes occurred. The company doubled its hotels within the year to over 1,000 and strengthened its multibrand strategy, moving up to higher-end properties. It also altered its name to China Lodging, or Huazhu in Chinese, as "HanTing is too closely associated with economy hotels and is inconsistent with our new direction," says Ji. He works from a three-story Zen-style house in Shanghai, converted to an office building for senior executives from one of his residences and decorated by him, with bamboo fences around the building and minimalist wooden furniture in the hallway. ... "
" ... Luxury multibrand retailers and their brands have realized that working together for a common goal — increasing a brand’s product sales — is essential for both parties. The days when retailers hid, manipulated or didn’t provide sell-through data to their brands are fading. True partnership is about planning, sharing, evaluating and executing together. ... "
" ... The rise of the headless CMS approach and the benefits it provides for users, developers and operations mean it’s only going to become the default way to implement true multichannel, multibrand applications going forward. ... "
" ... What’s important about all these alternatives is that they don’t leave it up to the brand to take over what big multibrand retailers used to do. That requires different expertise and increases risk for the brands. These new alternatives to traditional stores offer brands the possibility to sell in relevant stores without having to do it themselves. In a world of retail where the risk is increasing every day, we are starting to see ways in which brands can reduce risk. For the world of retail to prosper, it needs more solutions like these so that everyone who wants to create a product doesn’t also have to operate their own store. ... "