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" ... However, whatever viewpoint you take on Burger King's approach to marketing, when it comes to appealing to customers there can be no doubt that this current mouldy burger campaign is a big gamble on the part of the franchise brand and I immediately wonder how it will be viewed by their vast network of franchisees. I’d challenge anyone to feel tempted to immediately go out and buy a Whopper immediately after watching the ad. And so in terms of driving immediate product sales through its restaurants, it seems to be an unlikely winner. ... "