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" ... Things are changing radically in retail right now and that makes it tempting to say that anything old, like multi-branded, is obsolete because monobranded stores and websites have overtaken them. But that would wrong. The old can be adapted and renewed, and there is a place, an important place, for traditional stores and their associated websites if they give consumers what they want. The closure of Godiva stores and the continuation of the product’s broad availability demonstrates that single-branded stores aren’t for everything, they don’t work for every possible brand. Retail is going through a rationalization and wholesale-to-retail done right is a highly valuable consumer proposition. You don’t have to have less Godiva just because there are no Godiva-branded stores. The closure of so many retail spaces across many brands doesn’t mean that shopping in-store will be any less useful for consumers in the future. The right product and the right retail store model will always sell. It’s going to be more complicated now to find that right model for each product and brand. The future is going to be much less cookie-cutter and formulaic for all retailers and brands. ... "