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" ... Punishill: We suffered from the same problem when I first started. Marketing invested millions of dollars to generate thousands of leads – which in my view are corporate growth assets. Yet we were not able to move those leads to the sales force using Saleforce.com so they could be monetized. Nor did we measure and manage whether they generated new sales or cross sell downstream. We had zero percent attribution for all our marketing investment. The same goes for all the content the marketing team created. We were creating content without having any way to systematically and empirically determine if it was the right content or if it was being utilized to its full effect across our channels. Attribution is fundamental to improving the return on growth assets. ... "
" ... Roku was a beneficiary of the rebound in ad spend, as the company saw Q3 monetized video ad impressions grow 90% YoY vs. 50% YoY growth last quarter. Roku is anticipating that Q4 revenue growth will likely be in the mid-40% range, similar to the growth rate seen in the last few holiday seasons. Per the earnings call, the company is being cautious about holiday spending with this forecasted guidance. ... "
" ... Second, this encryption would no longer be enough to change recommendations to ditch Messenger for alternatives. The metadata it collects is so expansive, that unless it committed to matching WhatsApp, users should still leave. Like it or not, Facebook’s data practices are now visible to all, not buried in privacy policy small print. We can all see the ridiculous difference between Messenger and other platforms, albeit we still need to understand how that metadata is monetized and used to target us with ads. ... "
" ... While not all music-related UGC revenue is yet reaching rights holders, over the next two years, the group has the potential to capture $3.2 billion in income by implementing new, simplified music licensing frameworks that allow music-related UGC to be monetized as it already is for music video and YouTube. ... "
" ... [8] Mulligan estimates the total cost at $3.1 trillion, but 14 percent of this represents his own estimate of mortality losses (monetized at $4.3 million per VSL), so I have excluded the latter to avoid double-counting. ... "