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" ... "In future these will appear behind an interstitial warning and they will not be monetised, recommended or eligible for comments or user endorsements. That means these videos will have less engagement and be harder to find." ... "
" ... Pirelli has further monetised its sex appeal - creating a fashion line, jerseys for the football clubs it sponsors, and the 40-year-old iconic Pirelli calendar, which started in the U.K. as something dealers could give away to truck-drivers. Today its clients are more widespread and diverse, and the calendar aspires to a kind of popular art form. “After a few years, even the headquarters understood that it could be a good way to advertise the brand, and so the adventure started,” Tronchetti explains. “I’ve been taking care of the calendar since 1992 and so the 20 years of the calendar have been really exciting. The calendar has to change with the changes in behaviour of people around the world: it’s a mirror that shows the evolution of society, and we have to find, through the eyes of photographers, something that is attractive but also represents the society in which we live.” ... "
" ... That traffic can then be monetised. To a page showing Adsense for example, or to a YouTube video that is carrying ads. Or more often to a page selling some tchotchke and given enough traffic being sent there will be some sales meaning some profit. Once those pages are set up, once they've got say 30,000 likes, then they are likely to turn up in timelines and that's the point at which the spammers can start selling those links: ... "
" ... There are a number of KPIs that can be used to measure this. For example, businesses can measure the net number of new-skilled jobs created and then look at the monetised impacts of training, compared to the increase in capacity as a result of this training. Ultimately, though, innovation and digital inclusion demonstrate a company’s ability to reinvent itself, an ability best measured by R&D spend. ... "
" ... There will be challenges as the gap between urban and rural widens. Property prices in advantageous areas where data can be monetised will rise precipitously, resulting in higher levels of income and wealth inequality and impeding social mobility. It is likely that, in some countries, this will lead to greater social division amongst urban and rural dwellers as those in rural communities make a case that the infrastructure that their taxes pay for resides primarily in cities. Those who do live in cities will see a substantial degradation of their privacy rights as surveillance becomes a way of life. ... "