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" ... But for those doing the disruption, this marks a great opportunity. For Financial Services brands in particular, this is a great time to break things and move a bit faster. By extending existing trust-based relationships and first-party communications into the area of consent-based data sharing, banks have an opportunity to help consumers and businesses to get the data-based dashboards needed to manage both privacy and fair monetisation in the word of web-based data exchange. At a time when big brands are evaluating personal data strategies with less dependency on opaque web data companies, financial services companies and payments companies are in position to offer a helpful alternative. ... "
" ... It didn’t happen overnight for me to find the “BIG” hit I dreamed of and my shareholders demanded. In fact, it was 20 years in the making and seven years honing my skills, all while being massively stressed out running a start-up. ScreenHits TV came about after working for years building content monetisation tech for the media industry in our initial rendition of ScreenHits. With the streaming wars heating up and the television landscape experiencing one of the most disruptive periods in its history, I knew our tech could have a major role to play in tying it all together. It was a BIG dream and some even said, the world has large enough players to solve this problem, they don’t need you and you don’t even have the budgets to compete, so move along …. But I completely ignored that… and voila, ScreenHits TV took its first breath. ... "
" ... Quick recap. Despite building a business around the monetisation of user data, Facebook also owns WhatsApp, the world’s preeminent messaging platform, now used by some 1.6 billion users monthly. Back in 2016, WhatsApp completed its deployment of end-to-end encryption. For the first time, a universally popular messaging service had given up the ability to access the content it was transmitting. ... "
" ... Ultimately, convenient, cross-platform payments appear to be the way of the future, acting to complement the already-prevalent flat-fee subscription model, but enabling publishers to think about next-gen monetisation methods once subscriber fatigue begins to bite. ... "
" ... “Short video can leverage most monetisation methods. Compared to social networks like WeChat, we believe short video users are more comfortable with seeing and interacting with monetised content,” said UBS’s Jerry Liu. ... "