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" ... But brands that die can live again and often get revived through licensing as well as other business models. The Sharper Image is a retailer that came back almost entirely through licensing the IP. Polaroid went through two bankruptcies, was revived once, died again, and now has been successfully revived through licensing. KB Toys, once the second leading national toy retailer with 1,300 stores at its height, went out of business in 2009. The owner of the IP, Strategic Marks, has announced 1,000 pop-ups for Black Friday and the holiday season this year and has said that some of the pop-ups might become permanent. KB is trying to fill the gap left by TRU (this is ironic given that KB was once a division of TRU). FAO Schwarz (then owned by. . . TRU!) closed its flagship in 2015. TRU subsequently sold the IP to ThreeSixty Group which has announced that it is opening a new store in New York as well as airport shops (Bon Ton stores, also suffering financially, opened FAO shop-in-shops last year in many of its stores). And those are just several examples of brand revival through licensing or other models relying on third party partners. It’s a cost-effective way to bring a brand back to life. And, sometimes, although we remember the brand fondly, we are actually misremembering the brand. Brim was a decaffeinated coffee. It was revived as regular coffee. Consumers didn’t remember that it was originally only decaf; that’s why you could “Fill it to the Rim with Brim”. They accepted the brand revival as regular coffee. Brand revival gives a new owner the opportunity to modify the brand positioning without departing from the brand’s iconic status. So, could someone come along and purchase the TRU intellectual property (the name, the logo, Geoffrey, and the jingle) and bring the brand back through a different model? ... "
" ... First, consider all the times George Lucas made obviously inconsistent plot choices without caring about telling a coherent story. When he made the prequels, he made R2D2 and C-3PO significant characters with multiple decades of adventures alongside Obi-Wan Kenobi. This is completely inconsistent with A New Hope, where Obi-Wan does not recognize the droids at all. This is the most egregious example, but there are others that require explanations that range from strained to nonsensical. For example, there is the issue of Leia telling Luke she remembers her mother in Return of the Jedi and then in Revenge of the Sith it turns out the mother died in childbirth. She could be using the force as some allege, or misremembering or something, but this requires her adopted parents strangely lying to her about how young she was when her mother died. Overall, Lucas shows he doesn’t really care about plot points that don’t make sense. ... "
" ... The truth is SBMM is a major part of nearly every big competitive multiplayer game, and if you think it’s not and some huge shift has happened, you are misremembering the past. We had this same conversation during the alpha, when this internet produced this gem: ... "
" ... Think about how much you doing this in your own life. You are getting outcomes and all of a sudden you are doing this resulting. You are deriving lessons about the decision quality from misremembering the past and thinking that you knew things that you did not or that you should have known things that you did not. Or when you are looking at other people's decision making and their outcomes, you are over indexing on the quality of the outcome. You are not really looking at the decision quality. You are thinking they should have known stuff that they could not have known. All of this stuff happens to create the paradox of experience, which is that these individual experiences really can interfere with our learning. Over the long run it can be very helpful, but that is not the way that we process outcomes. We process them in sequence. We do not wait. We do not wait to aggregate a large enough N to say something significant about it. It is not like we are flipping a coin 10,000 times and then deciding whether the coin is fair. We are deciding that as we go. ... "
" ... Witnesses called into courtroom are notorious for oftentimes misremembering things that they believe they saw. Yes, your honor, the man was carrying a gun, I’m sure of it, someone might testify. ... "