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" ... Product advancements and trends often arise in a general way that can then develop into a menswear specific trend. For example, forecasting can monitor global youth movements and cultures, advising about how this will influence the consumer of tomorrow. Just the other day, I delved into a men’s sock brand that has developed advancements in men's hosiery by aiming to understand the male customer. One of the most important parts of the methodology involves translating it into contemporary practical language for the menswear consumer. This brands exploration of these theories includes examples of how to illustrate how they can be applies to the current men's hosiery market segmentation. You can judge a man by his socks. Small socks can say a lot about a person. A good fiber makes a great sock. Merino wool is the mirocle fiber and the natural pick for quality, durability, warmth, softness, and style. ... "