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" ... Another rule Benioff says he learned quickly at Salesforce: Everything revolves around the customer. That includes big parties and goofy costumes for demos at Dreamforce, which is now so grandiose that in 2015 Benioff needed to rent a cruise ship to fit everyone (this year the ship is replaced with a U2 concert). His Zen practices play out here, too: Benioff's habit of seemingly nightly customer dinners do more than reinforce loyalty--they give him intel on his own company. "What's the word on us locally?" he'll ask anyone, including this reporter. If he hears about any competitor--especially a bite-size startup--offering something Salesforce cannot, he'll pause midsentence to pass the name to John Somorjai, his longtime M&A chief. "This is not playtime," Benioff says quietly as he adds another to the list. "This is the real deal." ... "