Caution! The site can't guarantee, that text has age permission. The site is not recommended, if you are less than 18 years old.
The site shows example sentences for English words. How the word or phrase could be used in a sentence?
" ... If you’re a marketer, how can you do your part to not incentivize more ad fraud? Yeah, it’s kinda hard — you have to resist the temptation of “short-termism” driving this quarter’s number to look good. What can you do to support long term sales growth for your company? The single biggest factor in increasing ad effectiveness is showing your ads to humans. Yeah, 90% of every dollar you spend buying ad impressions through programmatic channels either go into adtech middlemens’ pockets or to ads shown to bots instead of humans. What if you bought far fewer ad impressions, bought those impressions directly from real publishers, and paid higher CPMs for them? Right, your ads will be shown to humans, you reduce the 50% “adtech tax” you paid while buying through programmatic channels, and you reduced your need to pay for fraud detection that is more CYA than accurate detection. All in all you saved money, increased ad effectiveness, showed your ads to humans, did better marketing, and reversed the perverse incentives mentioned above. That’s a good day for a marketer. ... "
" ... The other hidden cost of buying through programmatic channels is the ad tech “tax” of 50% or more. This means that for every dollar spent buying media through programmatic channels, 50 cents goes into the adtech middlemens’ pockets instead of towards showing ads. Three industry-wide studies from 2015 onward have corroborated this — that on average only 50 cents of a dollar goes to the publisher to show the ad. In what other industry would you be OK paying 50% tax on anything? ... "