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" ... 5 - Brands, big and small, will all need to become DTC in some way, shape, or form. Much like being a digital vs. non-digital brand has quickly become a thing of the past, so too will the choice to be DTC-centric, or not. As the power of blockchain and crypto has shown us, a world without middlemen is something that we all want, even though we may not have fully realized it yet. As digitally native brands continue to pick up steam, no longer encumbered by the deficit of physicality or size, traditional brands will only continue to shift their focus to more direct to consumer formats. Additionally, as reimagined brand loyalty and trust become the new Holy Grails, companies will seek every opportunity to be as 1:1 with the customer as possible and everything in essence will become B2C, including B2B. As a result, the business models and marketing ecosystems of the future will look very different, with the common thread being unfettered access to the consumer (no matter who they may be: consumer, customer or employee), at the center of it all. The biggest opportunity here will be identifying niche applications within the broad CX category that begin to tease out ways of building the most intimate experiences. Finding the right formula for injecting emotion most strategically into CX will be amongst the most tricky challenges brands face in the year ahead. ... "
" ... In Milk Run’s business model, farmers, growers and producers deliver the food directly to consumers, cutting out several middlemen, and earn 60 cents on the dollar. Farmers were used to driving into cities to restaurants and institutions, so they already had the delivery trucks available. ... "
" ... I’ve said before that there has to be some better way to do this, a way to say, sign up with your PSN and join a singular queue that keeps your place in line and allows you to have guaranteed access to stock when your number is called. But instead Sony, and the rest of us, are forced to deal with a dozen different retail middlemen, each with breaking websites and tiny stock each time this happens. Though even with singular distribution, that doesn’t exactly solve all problems either (try to buy Ticketmaster concert tickets lately? Err, not lately, but you know what I mean). ... "
" ... VW: We do everything in house from the very initial concept of each piece, to design, manufacturing and distribution. Because of that, we are able to cut out the middlemen. That in itself saves multiple markup points on all of our products. The standard markup in the jewelry industry is 10 to 12 times because it has to go through so many hands before reaching retail. We also use lab grown diamonds, which are 30-40% more affordable than mined diamonds despite being 100% real diamonds, physically, chemically, and optically identical to mined diamonds. ... "
" ... “We’re the middlemen that help facilitate shipping,” says Arnold. “We go between people who ship and the companies who haul goods.” ... "