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" ... Through our rigorous data analysis, many times we know a person’s behavior better than they know themselves. Our microtargeted campaigns can reach people at a very intimate level. We orchestrate the magic of making a consumer believe in our message and take action on it. ... "
" ... What went wrong? Pets.com famously spent millions on a dog sock puppet ad campaign that went viral, which culminated with a balloon in the 1999 Macy’s Thanksgiving Day Parade and an appearance during the Super Bowl. The company, however, didn’t factor in logistics -- the cost of shipping pet food or the fact that consumers preferred picking up their pet items at a brick-and-mortar store. The marketing was cute and tailored toward the masses rather than microtargeted to the customers they needed to acquire to succeed as an e-retailer. ... "