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" ... An Example: A marketer at an appliance manufacturer wants to target micro-audiences of at least 500 people. When he comes up with an idea for a new audience, he sends the segmentation request to his agency — a process that takes weeks, costs a few thousand dollars and neutralizes his effort to deliver more personalized messaging. The marketer could instead use a CDP to build the new audience with a few clicks, and get the real-time segment and its count before pushing it live to an ad platform. In this case, a CDP also gives him the ability to experiment and microtarget at scale without additional cost. ... "
" ... Facebook marketing shines in its ability to microtarget for niche demographic factors. Want to run an ad targeting men aged 34-45 who live in Kentucky and build model railroads? No matter how specific, Facebook lets you access almost any dedicated audience. The downsides to Facebook marketing are equally apparent, however, such as: ... "
" ... • AI will deliver news to target audiences (even microtarget audiences) in new and innovative ways using virtual and augmented reality applications. Editors, analysts and employees will be able to virtually “go” into a conference room (or White House briefing room) from the comfort of their offices and experience a press conference, briefing or information session. ... "