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" ... With retailers under increasing pressure to air a socially authentic voice, consumers craving personal fame as micropreneurial media moguls, and brands at pains to connect and reflect at the speed of pop culture – including within virtual brandscapes – brand broadcasting is ultra-fertile territory. From retail’s new radio stations (IRL and in-game) to recording studio flagships, XR broadcasts and those already dabbling in OnlyFans, here’s who, how and why: ... "