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" ... 7) Micromarketing and Manufacturing. Millennials and Gen Z want to personify their lives, and are creating, procuring or curating products from different locations and sources — and finding ways to monetize this with social media and Instagram. Many younger adults are trying to do this kind of micromarketing - likely because unemployment is high, they’re laden with debt, and they are trying to figure out how to navigate this. Younger generations are creating lifestyles, personifying and then going after advertisers to monetize their lifestyle. Micromanufacturing plays a role in this, as waiting for a month for a personalized item is about to “jump the shark”. Having manufacturing hubs closer to the demand signal offers a more profitable model - particularly as the future relationship with China is in question. For example, LA used to be the denim capital, but manufacturing has popped up all over the country – even in Pittsburgh, Pennsylvania. ... "