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" ... And even in the best of times, million-dollar one-person businesses are the equivalent of the Olympic athletes of the microbusiness world. There were 26,485,532 nonemployer firms in the country in 2018, up from 25,701,671 in 2017. Their average annual revenue was $48,814 in 2018. ... "
" ... But serving raw ingredients at home can be expensive, messy and even dangerous because of the bacteria. Postins wondered whether a dehydrated form might work--and began to see the potential for a microbusiness that would sell her concoctions mostly to friends. With no professional experience, she cold-called dehydrated-food production plants. Most turned her down, worried that their human clients would freak out if they knew the facilities were also being used to prepare dog food. ... "
" ... Cultivate personal resilience. Scott tries to limit the risks he takes in his business, but as a serial microbusiness founder, he understands that sometimes, failure is par for the course. “If you don’t get knocked down, you are not fully engaged,” he says. ... "
" ... These tools span the gamut. Some platforms offer all in a single platform to manage an ecommerce or microbusiness respectively. Others are targeting specific painpoints to manage and grow the business, including expense management, financing, insurance and payments. What’s more, there’s a wide range of broader enablement software being built, making it easier than ever to start a new business and benefit from the same economies of scale of the largest players. ... "
" ... “Generally, whether they are a microbusiness or a small business, the tools and capabilities are there to move into this digital environment, whether it is through advertising, building up their social media presence or how they pay and get paid,” says Phalen. “In many cases you have sole proprietors that have the same needs and desires as the 10-person small business and the 25-person small business.” ... "