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" ... Black Friday is here and the biggest shopping time of the year has just begun. For watch enthusiast that means big discounts for some of their favourite brands. Sometimes the biggest discounts and value purchases can be with microbrands, since these brands are very value centric often out performing big brand names while also keeping the style unique and on trend. Let’s take a look at some of this years outstanding microbrand watch models that could be excellent personal purchases or gift ideas for the holidays in 2020. ... "
" ... Brands and retailers alike are on the verge of a nervous breakdown. They just can’t cope with Amazon. They’re not sure if they should sell on the platform (of course they should), wondering when it will be worth $1 trillion (sooner than they think) and worried their company might get killed next (it will if they don’t change). These are all valid concerns, but they miss the bigger point: Amazon isn’t overthrowing retail all by itself. It’s getting help from an army of microbrands. ... "
" ... In order to solve this new problem, in 2005, several Swiss watchmakers formed the Fondation de la Haute Horlogerie (FHH). In 2017, the FHH published a white paper detailing the requirements for a brand to be considered haute horology. They also named 64 watchmakers, including longstanding brands as well as newcomers and microbrands that met the requirements. These requirements include a certain amount of in-house production, hand-finished parts, complex movements, and decorative features. Any innovations created by the watchmaker are also given significant weight. This allows newer brands to earn the coveted haute horology designation, provided they contribute something significant to the field. ... "