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" ... A tourbillon is perhaps the most coveted of any watch feature. Nowadays, you can get a good quality microbrand mechanical watch for $500 if you’re not too picky. Even the most basic of modern tourbillons will raise that price to the $1,500 range. What is it that makes tourbillons so expensive, and so coveted? ... "
" ... Amazon’s rampage of creative destruction isn’t happening in a vacuum. It’s taking place against a backdrop of multiplying channels, agile tech platforms and digital-savvy, young consumers with growing influence. The ability to harness feedback, along with fast iteration, is fueling the amazing growth of microbrands -- and traditional retailers that won’t adopt the microbrand mentality will most likely die out. The future looks bright for microbrands that continue to focus on customer experience. We’ll see them open new channels, merge online and offline experiences and successfully evolve from microbrand to brand by activating their customers as marketing advocates. ... "
" ... Esti: Our first Kickstarter campaign did $191K in 30 days. That was considered successful (the latest campaign sits at over $1m). We have a grass roots fan base, which started with our first campaign with the GX1 Swiss watch. People love the direct-to-consumer microbrand - they are drawn to the independent watch brand that they can have a direct connection with. ... "