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" ... However, these definitions are not as clear-cut as they used to be. Now, more than ever, the lines between earned, paid and owned media are fading, as PR, advertising and content creation become inextricably linked. For example, it's now not uncommon for some news outlets to accept articles and opinion pieces that businesses submit and pay to place. Traditionally, the media would have accepted editorial content on its own merits only. Likewise, owned media can closely resemble earned media. Lincoln Electric, a manufacturer of welding systems, created an entire magazine, ARC, aimed at its target audiences: welders and metalworkers. ... "