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" ... 3. The content is aligned with appropriate key performance indicators (KPIs). Not all content should be expected to result directly in a bottom-line conversion. However, that doesn't mean the content is meritless. It could just mean that you need to think about content return on investment (ROI) in terms other than dollars and cents. At the "awareness" stage of the customer journey, unique page views might be a more appropriate performance indicator than the number of conversions from that page. ... "
" ... Packed with hundreds of spectators, the court heard Ghosn say, “Your honor, I am innocent of the accusations against me. I have always acted with integrity in my several decade professional career. I am wrongfully accused based on meritless and unsubstantiated accusations.” ... "
" ... Senate Republicans argue these provisions will allow businesses to operate and avoid the risk of bearing meritless lawsuits. ... "
" ... The judge said that argument is meritless because the “manner” of appointing presidential electors is already determined to be by popular vote, and by saying only state legislatures can determine a state’s voting rules, the president’s argument “confuses and conflates” appointing presidential electors with basic election administration. ... "
" ... The plaintiffs in the iPhone app lawsuit should have had to address this logic long ago. A rational set of antitrust rules would put plaintiffs to the test immediately, and it would ask much of them. If an antitrust lawsuit is meritless, after all, it is the plaintiffs, not the company, needlessly adding to the price of consumer products. ... "