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" ... As the market consolidates -- a telling sign of a maturating market -- the race is on for CROs to establish themselves as key strategic partners of pharma companies and not simply as "commodity" service providers. The introduction of technology with integrated workflows, which can lead to significant improvements in operations (i.e., proactive planning, collaboration, risk identification, etc.), especially as pharma grapples with study startup (SSU), is pivotal and essential for CRO survival as competition intensifies. ... "