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" ... 4. JCPenney reported that women’s apparel sales were 19% of the total business in the second quarter, somewhat lower than the 22% achieved a year ago. That may be because customers stayed home more and are buying less fashion and/or because they do not have to dress up when working as much as in the past. It may mean higher markdowns in the third quarter. Home sales, which are traditionally in the mid-20% range, were at 12%, a fact that can be attributed to the damage still felt because of actions by the former president of the company, Ron Johnson, who deemphasized home. Yet, in this pandemic period, home has been a shining star and sales should have been stronger. ... "
" ... Bed Bath’s Q3 2020 earnings per share are expected to be $0.15 per Trefis analysis, 21% lower than the consensus estimate of $0.19. The retailer’s efforts to reduce product costs, limit markdowns, and optimize distribution costs started to bear fruit in Q2. Bed Bath & Beyond also reduced operating expenses by 3.5% compared to the prior-year period, enabling it to post earnings per share of $1.76, compared to a loss of $1.12. ... "
" ... For example, I've worked with retailers that prefer to minimize markdowns on the products they sell in their retail stores. However, increased competition reduced sales leading to a rash decision to markdown items by as much as 25%. Executives believed the decision would increase the number of customers in the stores to take advantage of the bargains. ... "
" ... If you are over-inventoried your business is a candidate for a litany of serious issues. Too much inventory will cost your business money in the form of carrying cost and eventual markdowns. Having too little inventory means lost sales and disappointed customers who may not return. ... "