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" ... Remember that small business that reduced the number of ad impressions they bought on Facebook by 90%? The clicks to their website also dropped by that amount. But their sales went back up. That’s because 90% of their ads were shown on longtail sites and apps outside of Facebook (on Facebook Audience Network - “FAN”) and the vast majority of clicks never even arrived on the website — the discrepancy between Facebook reported clicks and Google Analytics pageviews was 90%. That discrepancy vanished when the small business owner turned off FAN. So why buy such large numbers of impressions, and get large numbers of clicks, when those are not real customers anyway? Smaller numbers led to better outcomes in this case. And it can happen to you too, if you so choose. I realize it is extremely hard for large advertisers to not use the budgets they are given. In fact, over the years, I’ve even seen LinkedIn profiles of brand managers boast of how much “ad spend” they control. Similarly companies like P&G’s claim to fame is how much they “spend.” (And every agency, ad tech vendor, and trade association gloms onto them like leeches.) ... "
" ... This dunhill black leather weekend bag is handcrafted in Italy with dunhill’s British sensibilities, luxurious and practical for all of your needs. It features extra soft handles, a luggage tag and a brass-finish padlock etched with the dunhill longtail motif. The interior has two small pockets and a compartment with zip fastening to hold all necessities. $3,595 ... "
" ... “MyCujoo has proved itself to be a leading destination for longtail content over the past five years. We look forward to building on that incredible legacy and taking the offering to the next level. By bringing our technology, content and expertise together we are committed to building a world-leading destination for fans and content creators." ... "
" ... • Exact keyword matching: Bing prioritizes content that includes a verbatim keyword match in the content and the webpage title (e.g. “Where to Buy Lumber in Denver, Colorado” to match the longtail keyword “Where to buy lumber in Denver”). ... "